Content and Live Activations
As a visual learner and content creator, I communicate through photos and graphic design with fluidity and refreshing innovation. Here are some examples of my content style.
Samsung 2023
-Created Reels content that reached thousands of views
-Advertised monthly events through instagram stories
• Drove 526 Galaxy Campus Store sign ups across three tactic events
• Produced award-winning short form video, one of eight featured on @samsungmobileusa Twitter
• Scripted, shot, edited monthly content, filmed recruitment videos for YMC bonus challenges
Samsung Into The Night Nationwide Tour
-Led product demos and shot event coverage
-3 day live activation
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Click to see:
Recruitment Reel (top performing, 16k views 83 shares)
Flex your flip repost on Twitter
Static post - Rose gold ZFlip4
Static post - Start of semester
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Vista Social 2023
Built Pinterest for a social media scheduler/management tool up over the course of a month-long project.
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• Repurposed blog content in the form of video pins, infographics, pin covers
• Conducted competitor analyses
• Scripted, shot, lit, edited YouTube, TikTok content
Community engagement-engaged with accounts on Twitter to encourage more organic mentions.
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Sk*p (Ulta Beauty Brand) 2023
- Pitched and produced 4-5 skincare and haircare short form videos for @skpkind on TikTok and Instagram a week to social supervisor
• Managed influencer/digital community through Octoly and Grin.co, sent gifted products
• Designed social calendar on Later.com, made sustainable content, and posts according to national days i.e. “America Recycles Day” or “National Climate Week,” wrote 3-6 caption copy weekly
• Promoted events at Ulta Beauty using Adobe Illustrator, posted behind the scenes from events, pursued cobranding with Cote nail polish
• Traveled to and produced reels of sk*p luncheon with Ulta Beauty, which gained 2k impressions
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Click to see:
TikTok where we sk*p was spotted in a Deux Moi celeb gossip post "The Whole Squad" TikTok
Trending collage effect TikTok
Halloween sustainable tips Reel
Cobranding Reel with vegan Cote nail polish
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Valentino Beauty x
Campus Trendsetters 2022
Donna: Born in Roma was a soft, floral perfume with a citrus edge launched by Valentino Beauty in October 2022. I was tasked with shooting visually arresting floral content that was casual yet stunning.
Hulu 2021-2022
-Hosted 6 tabling events.
-Created social media content, designed graphics, and wrote advertising copy.
- Attended weekly team meetings.
-Coordinated with Campus Agency & Hulu.-Increased Hulu subscriptions on campus through restructuring outreach workflow, distributing 5,000+ print materials, and speaking at Rutgers organization meetings.
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Click to see:
Coca Cola with Coffee 2021
Served as one of 55 selected students out of 355 applicants to support Coca-Cola’s biggest launch of 2021, Coke with Coffee, through sampling and content creation. Designed vivid beachy doodles by hand using Procreate.
Gen Z audience expert via participation in a series of surveys and video calls as well as promoted Coca-Cola’s largest product launch of 2021, Coke with Coffee through sampling and content creation.
Yves Saint Laurent x Influenster-Tatouage Rebel Rouge Lipstick 2020
Yes, that is a real tulip! I am particularly proud of how this shot turned out, I held the lipstick up with my hand and edited out my hand in post. I wanted to demonstrate how delicate yet powerful the YSL brand is; it could balance perfectly in a flower, while delivering a knockout hued red-lip that matches the flower's petals.
Steve Madden
Spring 2020 collection
During quarantine, I lugged a vintage mirror into my backyard, set up my tripod, and captured the essence of this enchanting spring collection. Check out the short form videos of all four pairs of shoes here: Blue Vala Heels
Clear Block Heels (Staying Happy at Home)
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