Victoria Den Bleyker

Central NJ Region

victoria.denbleyker@rutgers.edu • (732) 395 – 9241

linkedin.com/in/victoriadenbleyker

 

EDUCATION

 

Rutgers the State University of New Jersey, New Brunswick, NJ

B.A. Communication, Minors: Spanish, Digital Communication and Information Media     May 2023

• Leadership-In-Action certified with the Rutgers Phi Sigma Pi National Honor Fraternity

• Recipient of the Julien Breen Memorial Endowed Scholarship from School of Communication

Pursuing LVMH Certificate in Luxury                                                                                     Dec 2023

 

RELEVANT SKILLS

 

• Bilingual: English/Spanish (Seal of Biliteracy in Spanish)

• Expert level capabilities in combining social media & advertising strategies on Google Analytics and Adwords to create sleek and efficient omnichannel branding

• Expert ability in Microsoft Office, Buffer, InDesign, Wordpress, Wix, Adobe Illustrator, MailChimp, Procreate, Photoshop, Hootsuite, Google Suite, Piktochart, Canva, and Adobe Rush

• Progressive experience in social media, encompassing video and static content, data visualization, post design, email/social platform marketing. Specialized skills in public relations, video editing, and digital communications

 

REMOTE INDUSTRY-RELATED PROJECTS

 

Campus Trendsetters x Valentino Beauty – Photographer and Content Creator                       Oct 2022

• Selected as one of 55 students (out of 355 applicants) to support Valentino Beauty’s launch of Born In Roma perfumes and lipsticks through sampling and content creation

• Represented Gen Z as audience expert in surveys from Valentino/Campus Trendsetters 

 

InfluenceHer Collective x Lulus - Content Creator                                                                   Sept 2021

• Created memorable TikTok short form videos for Lulus to promote new homecoming collection of dresses and high heels

• Edited clips with Adobe Rush, captioned and stylistically edited text/voiceover in CapCut 

 

MTV Entertainment, Harvard, and CBS Mental Health Action Day - Youth Partner           May  2021

• Orchestrated livestream series, designed gifs, planned video concepts

• Worked with TikTok nonprofit GenZ4Change to mobilize following of 1.8 mil to engage with World Mental Health Action Day, collaborated with Giphy to set up a Partner Channel

• Designed channel artwork (gifs on the @genzforchange verified channel amassed 32 million views worldwide)

 

Influenster x Yves Saint Laurent – Photographer and Content Creator                                    Mar 2020  

• Supported the roll out of Yves Saint Laurent’s new Rebel Rouge Tatouage Lipstick

• Provided detailed reviews as part of a panel, and took vibrant flatlay pictures 

• Created concepts, shot content, color graded, captioned, and posted sponsored photos

 

 

PROFESSIONAL EXPERIENCE

 

Sk*p, Ulta Beauty Brand– Hybrid Social Media intern, Remote/New York                   Sept  2022-Present

• Pitched and produced 4-5 skincare and haircare short form videos a week to social supervisor

• Managed influencer/digital community through Octoly and Grin.co, sent gifted products

• Designed social calendar on Later.com, made sustainable content, and posts according to national days i.e. “America Recycles Day” or “National Climate Week,” wrote 3-6 caption copy weekly

• Promoted events at Ulta Beauty, posted behind the scenes from events, pursued cobranding

• Traveled to and produced reels of sk*p luncheon with Ulta Beauty, which gained 2k impressions

 

Youth Marketing Connection– Rutgers Ambassador, Samsung College US                  Aug 2022-Present

• Drove 526 Galaxy Campus Store sign ups across three tactic events

• Produced award-winning short form video, one of eight featured on @samsungmobileusa Twitter

• Scripted, shot, edited monthly content, filmed recruitment videos for YMC bonus challenges

• Hosted group visits to excite students about Samsung, hosted 10 “Samsung Sessions”/week to discuss brand and run product demos

 

The Campus Agency Contract – Hulu Campus Brand Ambassador                          Sept 2021-May 2022

• Increased Hulu subscriptions to 300+ sign ups each semester

• Restructured workflow in distributing 5,000+ print materials

• Hosted tabling events on campus

• Awarded Ambassador of the Week in March 2022

 

Wardrobe Celebrity Clothing Rentals - Student Marketer                                         Nov 2021-Feb 2022

• Produced content monthly on Instagram Reels, with one video reaching over 40,000 views.

• Publicized House of Gucci Screening, resulted in a video which gained 5,000 views.

• Shot, edited, scripted review videos

• Wardrobe Talent Acquisition Associate 2021- 2022 

• Talent outreach and scouting potential luxury clothing renters on social media. 

 

Simple Social Success Agency – Account Manager                                                       Jan 2021- Oct 2021

• Shot high resolution photos for night clubs, bakeries, and restaurants

• Set up menus, designed Wordpress and GoDaddy pages for restaurants, aided in client support and logo design

• Scheduled social media for 6 different accounts on Facebook, Linkedin, and Instagram

 

Shopify Partnerize Program - Remote Affiliate Marketer                                            Jan 2020-Mar 2021

• Designed creative, product-focused content for B2C brands, Steve Madden, Turbie Twist, Peace Collective, Allbirds and 36+ more, 

• Gave feedback on new features in beta testing, organized sponsorships in Linktree

 

AFFILIATIONS AND ACTIVITIES

 

 

Rutgers University Student Assembly: Douglass Class of 2024 Representative (2020 – 2021); Public Relations Chair (2021-2022);); Student senator on executive committee (2021-Present).

The Kampus Group: Nonprofit Chief Marketing Officer – Executive Board (2021-2022)

Lambda Pi Eta (Communication Honor Society): Inducted March 2022

Rho Lambda (Panhellenic Leadership and Service Society for Women): Inducted March 2022

Phi Sigma Pi (National Honor Fraternity): Member/Social Chair (2021– Present)